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Frances Tang
Exited founder
9 things built solo Exited founder, 2024 4,000+ newsletter subscribers Client: 200× inbound in 4 weeks

I'm an exited founder with a marketing brain and love of systems. I built a CPG company in a restricted category to 3,000+ retail shelves (including CVS) and an exit in 2024. I think in systems: the product, the brand around it, where humans are needed, and the go-to-market underneath.

Now I build with AI the same way — my own products, systems for clients, and the automations that run my whole operation.

Personal — things I've built · 09

My own kitchen.

My own products and tools. Some are live, some are in beta, some I built just for me.

The Shitty Mom Guide website: an interactive map of Orange County dotted with dozens of custom pins for kid-friendly events and spots, with filters, a Map/List toggle, and an email signup.

Behind it is an AI content engine building the drafts, website, and social content. In front of it is me, a human, ensuring the voice and brand are differentiated.

Live — shittymomguide.com
Frankie texting a parent a weekend plan over SMS: a numbered list of Costa Mesa events with one-line reasons, ending with 'Text a number for more.'

Four steps run before anything reaches a parent: generate, fact-check, quality-gate, send. The fact-check step exists because an early version invented a farmers market that wasn't real.

Live — shittymomguide.com/frankie
Kiko app: a photo of sunglasses identified as 'gafas de sol' in Spanish with phonetic pronunciation, an audio button, and a kid-friendly sentence.

Runs the Anthropic API through Supabase Edge Functions. Built for kids, so it's COPPA-compliant.

In TestFlight — private beta
FlowVault library of saved pole moves, each with a photo and a difficulty tag (Intermediate, Advanced), searchable and sortable.

I built this one for myself — I kept forgetting combos I'd just learned and nothing good existed.

Live — flowvault.app
Roughcut desktop video editor: a video preview in the center, a timeline of clips along the bottom, and a chat panel on the right where the built-in AI agent reads the project and closes the gaps between clips on command.

Everything runs on your own machine, nothing uploaded. That chat panel is the agent editing the real timeline: it reads the project, makes the cut, and tells you what to double-check.

Bake Sale to-do app: a bakery-themed task list where today's menu is Cookie (tiny task), Cupcake (small), Croissant (medium), Slice of cake (solid chunk), Layer cake (big deal), Pie (the avoided one).

Pretty, and mine. I pick from today's menu, drop each task on the right shelf, and there's always a clear "up next." The only to-do list I've actually stuck with.

Workout planner: a guided session view showing 'Lower body + compression,' a week of day tabs, exercise 1 of 15, a warm-up card 'Bike or rower, easy' with a 3:00 timer, and Start / Back / Skip controls.
AI Trailmates learning platform, 'Skills 101' course: a structured path (What a skill is, Use skills others built, Build your own) that teaches people to build their own AI skills, with lessons and progress tracking.
Client work — postpartum client · 04

Custom orders.

AI systems I built for a client's ops and marketing — helping them move from Google-Sheets-everywhere and everything-in-their-head to systems.

Call Notes Bot in Slack: a nightly agent parses a sales call, writes fields to the CRM, flags fields it skipped because they already had values, and captures structured call insights for the client profile — posted for human sign-off. Client details redacted for privacy.

It runs overnight, on its own. The agent drafts the summary; nothing is written to the CRM until a person reads it and approves.

Client content calendar, May 2026: a month grid populated with posts, a live format-mix bar (59% educational, 16% promo, 25% other, 63 scheduled), and a content bank panel. Post titles blurred for client confidentiality.

63 posts, balanced by type without anyone counting by hand.

A custom-coded intake form styled to the client's brand, with fields (name, email, key dates) that route each submission to the correct existing record in the CRM.

The boring-sounding part — "a form" — is the hard part: matching a submission to the correct existing client and updating that record, which the platform flat-out won't do on its own.

A password-protected client dashboard styled to the client's brand: a personalized care plan with schedule cards and a care-team section, pulling live from the CRM. Customer name blurred for privacy.

One source of truth behind many private views. Clients get a real dashboard; the team stops copy-pasting into spreadsheets.

Systems & automations · 03

Behind the counter.

The behind-the-scenes AI layer that runs everything above.

Runs every night, on its own. It reads what I actually did that day — the real work, not a to-do list — and writes it up as a story. A memory system for a one-person company that ships a lot and forgets fast.

A Slack #content-pipeline channel where a 'Frances Pipeline' app posts 'Content ready' digests: 8 compositions generated, some flagged as needing review before rendering, an AI Trailmates content drop, and an SMG newsletter that found 23 events — all sent using Claude.

Every night it drafts content — SMG newsletters, AI Trailmates drops, video compositions — and pings me only when something needs my eyes before it goes out.

A Slack #inbox channel where Frances drops quick brain-dumps like 'Costco butter,' alongside an automated pipeline digest — the capture point that gets triaged and routed into Notion.

One inbox for my whole brain. The routing decides where each thing actually belongs, so capturing a thought and organizing it stop being two separate chores.

Before software · 01

Where it started.

The Awkward Essentials website: the direct-to-consumer brand Frances founded, showing the flagship product and its benefit callouts, with a founder video.

Awkward Essentials — Founder, exit '24

Invented Dripstick, the first after-sex cleanup product of its kind. Made a category that didn't exist, got it into 3,000+ stores, raised $2.3M, drove 8× revenue growth, sold it in 2024.

Forbes · Fast Company · Cosmopolitan · VICE · Glamour · Starter Story
Stack · 05

What's in the pantry.

AI / LLM
Anthropic Claude API (Sonnet, Haiku, Opus) · multi-agent system design · prompt engineering · structured outputs · human-in-the-loop pipelines · custom skill / agent systems
Infra
Supabase (Edge Functions, Auth, Postgres) · DigitalOcean · Cloudflare R2 · GitHub · systemd · cron / Task Scheduler
Product
React Native / Expo / EAS Build · Tauri · React · Python · Flask · SQLite · Postgres · RevenueCat · Stripe · Remotion
Integrations
Monday.com API · Google Apps Script · Slack API · Twilio (SMS) · Apify · Beehiiv · Notion
Ops & Marketing
Brand voice systems · GTM strategy · lifecycle marketing · content production · community building · brand book development

Want something like this built for you?

Tell me what's eating your team's time, and I'll tell you straight where AI would actually help.